In March 2021, Clarence Greenwood and Serto Co-founder Evin McMullen teamed up after she spoke on Clubhouse about the looming challenges of centralized identity and the global NFT market. Evin had explained that many, if not most, audiovisual NFT artworks do not bear a verifiable, cryptographic signature from their author at the protocol layer, but rather rely upon the centralized app selling the work to assign it authorship and provide contextual information about the work. Her concerns struck a chord, as Clarence was preparing to expand his creative practice into the world of NFTs, in conjunction with an upcoming Citizen…

Serto helps artists and creators of all kinds claim their identities in web3 space. By asserting their identities, and using them to create NFT works, artists and creators can use Serto to get started on their journey making lasting NFTs.

The Identity Problem with NFTs that No One Likes Talking About

Many NFT platforms that allow creators to mint NFTs (NFT marketplaces or issuance platforms such as Nifty Gateway or Rarible) do so in a way that cryptographically links the NFT works to the identity of the platform, but not necessarily to the identity of the artistic creator.

In the future, if that platform disappears, so too might the centralized identity…

To illustrate the concept, this very article is an NFT. You can verify its authorship cryptographically. Check it out below.

Last week, an NFT art creator with the OpenSea handle Pest Supply made nearly a million dollars selling Banksy-style-looking works. Emotional mayhem ensued because bidders felt dismayed at the unclear authorship of the works, which reads a lot like cranky Twitter backlash. Pest Supply never purported to be Banksy (indeed, quite the opposite), but because there is not yet a standard practice around intellectual property assertions and derivative creative works in this new medium, spectators quickly cried forgery and rejoiced at having something else on the internet to complain about.

In the days since, a number of dubiously “original” NFT…

The uPort project set forth at ConsenSys in 2015 to explore a new form of identity where end-users and enterprises could become active stewards of their verifiable data. This initiative evolved into a variety of experiments, enabling end-users to hold their identity credentials in mobile wallets, helping people use those credentials to accomplish real-world actions and impacting communities on a global scale with these new approaches.

uPort’s leading-edge experiments paved the way for the W3C’s decentralized identity (DID) and verifiable credential (VC) standards; these primitives offer a new common global approach to identity and reputation.

Today, Serto continues this critical…


Serto makes decentralized identity technology easier for everyone to enjoy. Our work is powered by ConsenSys. Join us at Serto.ID.

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